Reality versus Marketing

I have been a member of a training and education group for a while. It's really good, has loads of information and has been beneficial for me since I joined in January.

Part of the offering was some local networking meetings and as I thought I would spread my wings south west (ish) and join the local Aylesbury group.

Sadly, due to a host of different problems, there hasn't been one. While the rest of the country have been basking in the success of their local meetings, the Aylesbury one has just not happened.

So to receive this with my monthly magazine actually made me laugh out loud.

Just to be clear. There hasn't been an Aylesbury meeting since they launched in July! Yet they have been hugely popular!

As the customer receiving this, it makes me shake my head because the message that this gives is that the head office that sends out this stuff is not connected to the customer.

What's the lesson?

How relevant, appropriate and useful is your communication with your customer? Are you sending something that is in complete contrast to reality and therefore making you look bad?

Is your communication helping that customer along their journey - or has it left a nasty taste in the mouth?

Perhaps it's time to review it?